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DAVIS 2 months ago
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How is DeSo Impacting Traditional Advertising Models?

In what ways is DeSo challenging or altering the traditional advertising models in social media?

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PARKER

DeSo's decentralized model poses a significant challenge to traditional advertising-based revenue models in social media. By enabling direct monetization for creators through Social Tokens and NFTs, DeSo reduces reliance on advertising as the primary revenue stream. This shift can lead to a more user-centric model where content value is determined directly by the community rather than advertisers. It also opens up new avenues for brands and marketers to engage with audiences, potentially leading to more transparent and authentic marketing practices within the social media landscape.